Archive for April, 2011

What are the best marketing magazines to read to keep you up-to-date?

Wednesday, April 27th, 2011

Ree asked: I am new to the marketing field and have landed a job about 7 months ago planning, creating and executing the marketing efforts for a small company. Now that I have a firm grasp of the industry and company as to where it has been and where it ...

What kind of positions could I get in a career in Marketing?

Thursday, April 21st, 2011

JaDaWi asked: Whats the job title, and what I would be doing? I know there are different areas in which marketing covers, such as: research, analysis, creative department, and so on. I would love for someone to elaborate on these, and more, areas in which marketing covers. What is the income ...

How can I find a marketing company and do I need an attorney first?

Wednesday, April 20th, 2011

Rachel S. asked: I have a product I would like to get developed. It's very simple. But I need a company that can help with licensing, packaging, legal stuff, and marketing. Also, should I see an attorney to draw up a non-disclosure agreement first before I present my idea ...

What percentage of my marketing budget should I allocate for online marketing?

Monday, April 18th, 2011

louisvuittonchild asked: I have a writing and editing services company, and we currently have $4500 of our operating budget. We are planning to do direct mail marketing, advertisements in trade journals, and online marketing (pay-per-click, e-newsletters, etc). How much of my marketing budget should I allocate for online ...

What are some marketing companies that help secure alcohol sponsorship for events?

Monday, April 11th, 2011

Victoria asked: I'm putting together an event for which I need to find an alcohol sponsor. Are there marketing companies out there that help people do that?Ben

What questions should we be asking the GM Marketing for our marketing assignment requiring a product launch?

Saturday, April 2nd, 2011

sattarsoul asked: For our marketing class assignment, we are required to submit a marketing plan for the launch of a new product. We will be visiting a company's General Manager, Marketing to gain insight. We are a group of 5. We are allowed half an hour with him. In this ...